Welcome to OAKR

We're based in Oakland, making clothes that reflect what it's like to be Korean American here. Nothing fancy, just real and lived.

Korean folks have been part of the Bay Area for over a century — this was the first place Koreans settled in the mainland United States. That history runs through everything we do, mixed with the grit and energy of Oakland streets.

Our designs come from lived experience, not a mood board. It's about heritage meeting the city, filtered through our own lens.

Korean culture's having a moment right now, which is cool. But there's more to it than what you see on your feed or streaming queue. Our pieces reflect a different side: one that’s personal, expressive, and grounded in the everyday creativity of life between cultures.

Take a look around. Hope you find something that feels right.

Thanks for being here.

Proudly Asian-owned, immigrant-owned, veteran-owned.

In Oakland, California.